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Invisible Influence, or How Society Tells You What to Do, by Jonah Berger

January 25, 2017 by Allison Hiltz 1 Comment

invisible influence by jonah berger

What if, in striving for individuality, we emulated those around us? What if our decisions aren't actually ours? What if science backed this up? It turns out, science does back this up and we may not be as unique as we think, which is what Jonah Berger argues in Invisible Influence. Using science, studies, surveys, and anecdotes, Berger shows us how our neighbors, … [Read more...]

How to Make Your Product Go Viral

October 3, 2013 by Allison Hiltz 8 Comments

Contagious by Jonah Berger

Have you ever wondered why some things go viral? Jonah Berger did and his research culminated in his book, Contagious. If this sounds like a familiar concept then you probably read Malcolm Gladwell's Tipping Point. In Tipping Point, Gladwell attributes the viral spread of information/products/ideas to three types of people; mavens, connectors, and salespeople. In Contagious, … [Read more...]

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